Electric bike brand SUPER73 is marking a bold new chapter with the launch of its all-new A-Series lineup: a complete rethink of its design, tech, and rider experience that signals where the company is headed next.
Framed as both a product evolution and a cultural statement, the A-Series represents nearly a decade of experimentation distilled into a more refined, rider-focused platform. According to CEO Travis Erwin, the new lineup is about doubling down on individuality while strengthening the community that’s grown around the brand.
At its core, the A-Series introduces a ground-up redesign. That includes new frame architecture, upgraded onboard technology, and–most notably–modular dual-battery capability. This added flexibility not only extends range potential but also reinforces the bikes’ role as practical urban tools, thanks to integrated storage solutions across the lineup.
SUPER73 is also expanding accessibility with three distinct size platforms. Riders can now choose between 27-inch, 30-inch, and 33-inch seat heights, making the bikes more accommodating for a wider range of body types and riding styles.
The lineup starts with the compact MZFT models (27-inch), aimed at shorter riders but still packed with attitude. Step up to the Special Edition versions and you’ll find upgraded suspension, larger batteries, and a new digital display. The mid-range M1D models (30-inch) strike a balance between accessibility and performance, while the B1G variants (33-inch) cater to taller riders seeking more commanding ergonomics.
Across the board, Special Edition trims bring enhanced hardware, bolder styling, and more advanced tech—positioning them as the premium choice within each size category.
Pricing ranges from $1,995 to just under $3,000, placing the A-Series squarely in the premium e-bike segment. But for SUPER73, that’s the point. This isn’t just about transportation.. it’s about identity.
With the A-Series, SUPER73 isn’t simply updating its bikes; it’s redefining its platform and reaffirming its place as a trendsetter in electric mobility.
