Honda’s hilarious Fit Kit commercial for April 1st

Honda has decided that the new “crafter’s revolution” of do-it-yourself enthusiasts needed a new car kit they could build themselves. After all, the all-new 2014 Honda Fit, which enters showrooms later this month, is already highly configurable, so why not offer it as a built-it-yourself kit?

“We read comments every day on enthusiast forums suggesting they could build a better car themselves, so we decided to take it a step further and let people actually build one,” said Kuruma Tsukuru, global manager of the new at-home assembly project for American Honda Motor Co., Inc. “Young people around the world are making their own handmade belts, coasters and tie racks, why not their own Fit? The next generation is ripe for this personalized and cost-saving option.”

Right on! Here’s video of the kit’s beta testers talking about why they’re excited about this idea:

Get yours at the Honda Fit Kit website.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at