The Rivian truck was a surprise and not a surprise. It’s a unique look at pickup truck design that couldn’t be done by a mainstream automaker already established in trucks. The gimmicks are mostly just that, but they’re fresh and interesting, not just gimmicks for gimmick’s sake. The Rivian also has the advantage of being a very, very good vehicle outside of those gimmicks. It’s smooth, comfortable, useful, and usable.
Video summary: The 2025 Rivian R1T is an innovative electric pickup truck that combines off-road capability with modern technology. While it excels in performance and unique features, its reliance on app-based controls and high price point may deter some buyers.
