Harley-Davidson Needs To Rethink Itself

I don't think Harley-Davidson should think of themselves as a motorcycle manufacturer.
Aaron Turpen
Posted by April 29, 2025

H-D is in crisis and is not doing well at all. And hasn’t been for a while. I have some ideas about what Harley should do going forward. A total rethink for the company and brand. I don’t think Harley-Davidson should think of themselves as a motorcycle manufacturer.

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Aaron Turpen
Aaron Turpen
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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP) and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.