Dealer Won’t Negotiate the Price. Do I Walk?

There's a reason a dealer is likely holding firm. Here's why.

In this Q&A, a fan asks if they should walk if a dealership refuses to negotiate the price on a vehicle. The knee-jerk answer is to say “yes,” but that’s not always the case and there’s a reason a dealer is likely holding firm. Here’s why.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP) and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.