Why do automotive companies make sub-brands for luxury models? Like Ford with Lincoln or Toyota with Lexus? I explain the nuances of automotive branding and why luxury brands exist and Continue Reading
Can you put a tow hitch on a Ford Fiesta? Would you? Here’s why it might actually be a good idea.
In this Q&A, I answer a question about backing into versus nosing into perpendicular parking spaces. Such as those found in parking garages and large parking lots. With illustrations using Continue Reading
In this video, I answer a question about marketing for the Ford Ranger. The Ranger isn’t getting a lot of mass market marketing, such as general broadcast TV or sports Continue Reading
In this fan question, I’m asked about automotive core design teams. Who are the key players in a design team for a new vehicle and how do they all coordinate? Continue Reading