Toyota Teen Driver Video Challenge finalists announced

Ten teenagers across the U.S.A. have been chosen as finalists for their creative videos promoting safe driving habits. The winners will be decided through an online voting process, with the winning video being produced for television as a public service announcement from Toyota and a $15,000 cash prize.

Over the next two weeks, the public can vote for their favorite video out of the ten finalists by going to The second place winner receives $10,000 and a behind-the-scenes trip to view a Velocity Network show. Third place wins a $7,500 cash prize.

“For over a decade, Toyota has offered programs and resources that are designed to keep teens safe on the road,” said Latondra Newton, Chief Corporate Social Responsibility Officer, Toyota Motor North America, Inc. “The Toyota Teen Driver Video Challenge embodies our philosophy that great, impactful ideas come from anyone, anywhere. We’re thrilled with the creative submissions we received from teens across the country and congratulate our teen finalists.”


The winner of last year’s contest, Ryan Johnston of Corona, California, had his video run as a PSA on the Discovery Network of cable television channels. He is pictured above with his prize check.

What’s your favorite of the videos this year?

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at