Atalanta Motors will be unveiling a new car at the International Concours of Elegance at Hampton Court Palace, in the UK, on 5th-7th of September. The new Atalanta car will be shown among over 350 desirable classic and collector cars on display at the Concours of Elegance.
The new Atalanta Motors company is trying to revive the defunct brand which has not seen a new car in production since before World War 2 in 1939. The new Atalanta car will maintain the unique experience of its predecessors, or at least that is what the people behind the revival want to do. The curves and angles are meant to convey movie glamour combined with the developments derived from 75 years of modern vehicle technology. This includes more advanced engines and better safety technology but all wrapped in elegant styling of Atalanta Motors original cars.
The new Atalanta Motors will be handling the engineering and designing about 90% of the components and parts which includes castings, forgings and fabrications. It will be a traditionally hand-crafted aluminium-over-ash coach-built structure. Basically this means Atalanta embodies style, innovation and performance. Of course don’t all premium luxury cars do that? 🙂
“Staying true to the original Atalanta design principles, we have enhanced the positive and enjoyable characteristics of vintage motoring in a style that is relevant and exciting today.” said Managing Director of Atalanta Motors, Martyn Corfield. This is the man responsible for bringing the brand back to life. Corfield continued, “As in the 1930’s, Atalanta Motors provides the opportunity to commission an individual driving machine to exacting requirements. The new sports car readily offers an exhilarating drive with assured handling and a supremely comfortable ride.”
“I never thought that something my father helped create all those years ago could be revived. I know he would be so very proud of what Martyn Corfield and his team has achieved at the new Atalanta Motors.” commented Rory Watson, son of Neil Watson, who was Atalanta’s original founder.
Attendees at the Concours of Elegance will be able to view chassis number 1 of the brand new Atalanta model. Along with the new Atalanta Motors creation on display will be a 1937 Atalanta, which is owned by Matthew Le Breton. Mr. Le Breton’s Atalanta 1937 car won ‘Best in Show’ at the 2007 Cartier et Luxe Concours and he is the first customer of the first new Atalanta Motors car being shown.
Those interested in requesting a test drive can visit the website – www.atalantamotors.co.uk – for more information. Currently Atalanta Motors is taking limited commissions for customers as each car will be hand crafted and built to individual owners tastes and specifications. That means all Atalanta cars will be completely unique. This is the quintessential essence of British bespoke luxury.
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