Nickelodeon and Toyota got together to cross-promote the new Spongebob film and minivan, respectively. The result? A 2015 Toyota Sienna that is themed after The Spongebob Movie: Sponge Out of Water. It’s a “three-dimensional” rendering of the movie’s hero and some of the film’s elements in minivan form.
And I’d totally drive it.
Look at this thing! It’s awesome. You’ve got the whole exterior looking like Mr. Squarepants himself and even the antenna doohickey on top of Spongebob’s Incredibubble mask blows bubbles. That rocks!
Inside, the seats are multicolored, inspired by, of all things, the Squarepants he wears. Explain that to your kids and see the hilarity that happens as questionable references only we would comprehend spew forth. The dashboard is wood grain, the headliner is blue sky, and the floor is sand-colored. And get a load of the steering wheel..
More from teh press release:
The SpongeBob Movie-themed 2015 Toyota Sienna will bring SpongeBob’s special brand of nautical nonsense to several family-friendly locations, including select Bass Pro Shops across the US, Nickelodeon Suites Resort, Orlando, Fla.; Nickelodeon Universe at Mall of America, Minneapolis, Minn.; the Chicago Auto Show, Chicago, Ill.; and the New York Auto Show, New York, NY. These events will feature character meet-and-greets and photo opportunities, a SpongeBob-inspired crane game; giveaways and more.
The SpongeBob Toyota Sienna promotion will also be supported online with a custom channel on nick.com and promoted through on-air as well as digital display advertising and social media. Beginning Dec. 15 fans can log onto www.nick.com/toyota to get more information on tour stops and access a gallery of images of the SpongeBob Movie vehicle. On Jan. 5 users can log on to the site for more SpongeBob branded fun and activities, including quizzes, a comic creator and videos. Additionally, through Jan. 19 kids and families can log onto the site to enter a sweepstakes for a chance to win a trip for a family of four to the SpongeBob Movie: Sponge Out of Water premiere.