2015 Dodge Charger Rallye Illustrates How Automotive Markets Work

Not long ago, I had a 2015 Dodge Charger in its Rallye package as a week-long press loan from Fiat Chrysler Auto. While driving this car, which is a very popular package for the Charger (and with good reason), I realized that the complements I was getting were from people who were everyday people who wouldn’t necessarily know the details of the car I was in. In other words, they weren’t car nerds like me. I talk to people all of the time when I have press loans, getting their impressions of the vehicle in ride-alongs and just standing around yapping about it.

With this car, most assumed, due to its appearance, that it was a muscle car. Nearly all were surprised to learn that it’s powered by a relatively benign V6 and an automatic transmission. The Charger Rallye gives the appearance and persona of a muscle car, but doesn’t have the costs of one (heavy fuel consumption, high insurance costs, bad daily drive characteristics). In other words, this 2015 Dodge Charger is not a Hellcat.

Most automakers create vehicles and trim levels based on this same idea. Luxury sports cars are often more about luxury and less about sport, for example. I made a video talking about this.


Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.