Why do automotive companies make sub-brands for luxury models? Like Ford with Lincoln or Toyota with Lexus? I explain the nuances of automotive branding and why luxury brands exist and are important.
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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.
Latest posts by Aaron Turpen (see all)
- Video Review: 2021 Ford F-150 Hybrid - January 14, 2022
- Review: 2021 Mercedes-Benz S580 is the Pinnacle of Motoring - January 7, 2022