Why do automotive companies make sub-brands for luxury models? Like Ford with Lincoln or Toyota with Lexus? I explain the nuances of automotive branding and why luxury brands exist and are important.
Latest posts by Aaron Turpen (see all)
- Fiat Chrysler (FCA) and Peugeaut (PSA) Agree to Explore Merger - November 4, 2019
- Video Review: 2019 Toyota RAV4 Adventure - November 4, 2019