Review: 2025 Toyota Crown and Crown Signia

The Crown and the Crown Signia are both very well done cars.

The 2025 Toyota Crown and its new sibling the Crown Signia are premium-level offerings from Toyota that take the concept of a full-sized sedan and wagon and make them fit consumer expectations for 2025. The Crown is a beautifully-designed vehicle that hits every mark. Except price point.

When the Toyota Crown was introduced in 2023, it replaced the outgoing Avalon as a new full-sized (but not really full-sized) sedan. The Crown features more dynamic styling, a more upscale and premium appeal, and a very well-tuned and efficient hybrid powertrain.

For 2025, Toyota introduced the Crown Signia, which is essentially a station wagon-like sport utility model meant to replace the outgoing Venza. And compete with popular wagon-styled SUVs from brands like Audi, Subaru, and Volvo.

Both the Crown and Crown Signia are based on Toyota’s New Global Architecture K (TNGA-K) platform. Both use a similar 2.5-liter four-cylinder hybrid-electric powertrain with all-wheel drive as standard. The Crown has two 2.5L engine options, the standard version offering 236 combined horsepower and the turbocharged option producing 340. The Crown Signia has a 240-horsepower system output exclusively. Fuel economy ranges from about 30 mpg combined to 41.

Both the Crown and the Crown Signia drive very well and perform nicely in everyday traffic and on-road use. Their AWD systems are tuned mainly towards efficient get-go and all-weather operation. Neither struggles to get up to speed, but neither is in a big hurry to do it either. At least, by today’s standards. Both have 0-60 mph sprints of sub-10 seconds, which is pretty par for today’s expectations.

Where the Crown models really shine, though, are in their interiors. These are borderline luxurious setups with a great feel and a lot of appeal.

The downside to those premium level interiors, though, is cost. Both the Crown and the Crown Signia are pricey vehicles when compared to their rivals. The Crown is only just shy of the price of a similar Lexus model and is far more expensive than its main rivals from non-luxury makes. To be fair, though, the competition in the large or even mid-sized sedan market is pretty slim nowadays. The chief rival to the Crown is basically Toyota’s own Camry model, so up-pricing and luxuriating the Crown  makes sense there. The Crown Signia, however, competes directly with a plethora of rivals in the midsized SUV space and is priced on par with Lexus’ RX model.

But the Crown and the Crown Signia are both very well done cars. The premium price includes a premium-level driving and interior experience. For many buyers, this will justify the higher price tag.

Aaron Turpen
An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP) and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.