Hyundai Scores with Awesome Super Bowl Commercials [Videos]

super bowl commercials

Now that the Super Bowl is over and the Baltimore Ravens have won, a lot of attention and internet talk is on the Super Bowl Commercials.  At CarNewsCafe we are mainly focused on the Super Bowl commercials from automakers.

While there was good crop of TV spots and commercials from several of the leading automakers this year, I am not sure if I was totally impressed with one commercial in particular.  Some were funny but forgettable and plain just didn’t make any sense.

However, Hyundai had the best set of Super Bowl commercials this year by far.  A lot of you are probably wonder “Why?”  Commercials should have several components to make them successful:

  1. Communicate a message clearly
  2. Make sense
  3. Be memorable
  4. Target the correct audience, while appealing to everyone

All of Hyundai’s Super Bowl commercials hit all four of these goals and quite well.


A clever and smart ad for the 2013 Hyundai Santa Fe.  Clearly showing why it’s good to have a 7-passenger SUV, because you probably need to haul around a group of gnarly kids.  This was one of my favorite Super Bowl commercials this year.


Its pays to have extra horsepower to pass vehicles out on the road.  This ad for the 2013 Hyundai Sonata Turbo tells you why.

Epic Playdate

Featuring the band the “Flaming Lips” this shows what do for fun with your family and in the 2013 Hyundai Santa Fe.

Don’t Tell

This shows why you “Don’t Tell” your parents certain things.  I guess Hyundai is really pushing the 2013 Hyundai Santa Fe, since this Super Bowl spot was also for the Santa Fe.

All these commercials are simple, easy to understand and get the message across about why you should buy this particular vehicle.  They also appeal to wider audience than the intended audience, which is important.

Let me know what you think.  Do you like or don’t Hyundai’s Super Bowl Commercials?  Think another automaker or Super Bowl commercial was better?

 Photo Credit: Hyundai ‘Team’ commercial

Adam Yamada-Hanff
Adam has always loved cars and anything with wheels. When he is not writing about interesting stories you might find him jamming on his saxophone, watching movies, creating art, or playing with his two dogs.