GM Sweetens Military Discount Program

Press Release

Enhancements to GM’s vehicle discount program will save active and reserve military members thousands of dollars when they purchase a new Chevrolet, Buick or GMC car or truck.

The simplified GM Military Discount program offers an invoice model and options cost (less than the Manufacturer’s Suggested Retail Price) plus destination fees and a $150 program fee for eligible vehicles. It improves what was already the most generous vehicle discount in the industry.

1380830723898The discount can be combined with most current incentives – including bonus cash, consumer cash, GM Card and trade-in allowance. Also included is a 2-year/24,000-mile scheduled maintenance program on new 2014 models.

“GM has long supported the military and military families, and we hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles,” said Chuck Thomson, general manager, GM Retail Sales and Marketing Support.

GM’s military discount is available to more military members than any other brand: active duty, reserves, veterans within one year of discharge date and military retirees and their spouses.

At the GM Military Discount Program web site active and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard can obtain additional information about their new-vehicle discount, in addition to specific, model-by-model examples.

Press Release
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